How To Choose Pillar Topic


It is estimated that around 29.13% of keywords with more than 10,000 monthly searches are found with three or more words. Pillar page strategies have joined search engines to fulfill user queries. By giving umbrella-like content, pillar pages and topic clusters permit simple classification and a clear sign of power. Same as SEO space, pillar page strategies also take some time and exceptional planning to do accurately. 

Let’s explore this process.

What is a pillar page?

A pillar page contains a long-structure content that is similar to a guide or a white paper that works on the basis for topic clusters on a specific subject. It provides primary information on some particular subject with links out to cluster pages that delve deeper into a particular perspective of said topic.

Pillar pages should include precise information and be drafted as a beginning phase piece of content.

What is a cluster page?

After understanding the pillar page, we can now better understand cluster content. When deciding the topic for your pillar page, you will choose what primary and secondary keywords should use within the content that you’d like to rank for. Each keyword assigns its own dedicated page. That dedicated page is known as the “cluster page”.

Cluster pages can belong to any page, i.e. a blog page, a white paper, or a solution page. But, always focus that that page must have a good piece of content that can work as part of the cluster. Cluster pages have similar topics so, it is easy to link other relevant cluster pages to the main pillar page.  

How to pick up a pillar page topic

Choosing the right topic for the pillar page plays a vital role in the success of the strategy. Keywords are essential in SEO, but topic targeting has also become important because search engines have updated their algorithms.  

Here are the fundamental steps that you must consider when choosing a pillar page topic.

1) Choose a suitable solution.

Some SEO experts focus on finding the appropriate keywords and ignore the other significant points. These key points are that like how you do keyword research, consider solutions and topics that your item tackles. 

This is the place where the buyer persona becomes possibly the most vital factor. What is your buyer searching for, and what questions might come to their mind related to their search.

Once you found possible options pick up a broad topic that should have the option to make “cluster pages” around. 


2) Analyze the SERP

Sometimes we ignore that how helpful the SERP can be in identifying relevant queries. To determine the importance of SERP, enter your pillar page topic into the search engine and analyze the results.

What type of queries do people ask in the search engine suggestion bar? Did you find a featured snippet? Are there any targeted ads on relevant topics? These are the signs informing that you selected the right topic. 

3) Evaluate your content

Content analysis is a difficult task, but it is essential in the pillar page strategy method. It seems complex to write new content without identifying what content you have already present. You would not want to remove duplicate content that competes upon you.

Distribute your existing content into topics. You will discover similar pages. Can you merge two parts of content together? At the end of your content review, you can identify where your content gaps are.

In this way, you can find new content. This process will also destroy any duplicate content, so the improvement of your content library will be primed for the best outcomes. 


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